Deceptive Downsizing Prohibition Act of 2025

# Deceptive Downsizing Prohibition Act of 2025 - Summary **What the bill would do:** This bill aims to prohibit companies from engaging in "shrinkflation"—the practice of reducing product size or quantity while keeping prices the same or raising them. The legislation would require clearer labeling and potentially impose penalties on companies that mislead consumers about product changes. By targeting deceptive packaging and marketing practices, the bill seeks to protect consumers from unknowingly paying more per unit without realizing the product has been reduced. **Who it affects:** The bill would primarily impact manufacturers and retailers of consumer goods, who would need to comply with new labeling requirements. Consumers would benefit through greater transparency about product changes and potentially lower prices if companies can no longer rely on unnoticed downsizing.

The bill particularly aims to protect shoppers during periods of inflation when these practices tend to increase. **Current status:** As of now, HR 5226 is in committee, meaning it has been introduced but has not yet been debated or voted on by the full House of Representatives. The bill was sponsored by Representative J. Luis Correa (D-CA) and focuses on consumer affairs, pricing, and advertising practices.