End Prescription Drug Ads Now Act

# End Prescription Drug Ads Now Act Summary **What the Bill Would Do** This bill would ban direct-to-consumer advertising of prescription drugs on television, radio, and other media in the United States. Currently, pharmaceutical companies can run ads directly to patients encouraging them to ask their doctors about specific medications. If passed, this legislation would prohibit those advertisements, though it would still allow drug companies to advertise to healthcare professionals and in medical publications. **Who It Affects** The bill would primarily impact pharmaceutical companies, which would lose a major advertising channel, and potentially patients who currently see these ads.

It could also affect media companies that earn revenue from drug advertising, and healthcare providers who sometimes respond to patient requests based on advertisements they've seen. **Current Status** The bill is currently in committee (S 2068, 119th Congress), meaning it has not yet advanced to a full Senate vote. Only a handful of countries, including Canada and most European nations, currently ban direct-to-consumer prescription drug advertising, making this a significant policy shift for the U.S. if it were to pass.